Search Engine Advertising SEA
Improve your Google ranking through Ads
Search Engine Advertising (SEA), or search engine advertising, refers to the strategy of paying for ads that appear in search results on search engines such as Google, Bing and Yahoo. Unlike SEO (Search Engine Optimization), which focuses on organically improving a website’s visibility, SEA uses a paid approach to ensure that ads appear in prominent positions.
The most well-known platform for SEA is Google Ads, where advertisers bid on keywords relevant to their business. When users search for these keywords, the ads appear at the top or bottom of the search results, marked as “Ad” or “Sponsored”.
Methodology to achieve success in your campaigns
Identify your marketing objectives
Understand your audience
Build a strategy
Define campaign structures adapted to your objectives and distribution networks
Optimize your ads to attract clicks and convert them
Measure results and return on investment (ROI)
Benefits of SEA for Businesses
1. Immediate results
Unlike SEO, which can take months to show results, SEA offers immediate visibility. As soon as a SEA campaign is launched, ads can begin appearing in search results and driving traffic to the website.
2. High targeting
SEA enables precise targeting based on several factors, such as keywords, geographic location, demographics, interests and user behavior. This ensures that ads reach the right audience at the right time.
3. Budget control
SEA platforms allow advertisers to effectively set and control their budget. A maximum daily spend can be defined, and is paid only when someone clicks on the ad (pay-per-click, PPC model). This makes SEA accessible to both small businesses and large corporations.
4. Measurement and analysis
SEA provides detailed data on campaign performance, including clicks, impressions, click-through rate (CTR), cost-per-click (CPC) and conversions. This information is vital to adjust campaigns and continually improve results.